Metropolia announced cooperation with NERC-DTV and Aalto in Shanghai Expo

18.10.2010

China-Finland joint research cooperation combines broadcast technologies and e-paper devices to create an ultra-low cost digital new media service platform for information distribution.

Cooperation between Finnish higher education and research institutions, Helsinki Metropolia University of Applied Sciences and Aalto University, and leading Shanghai based research institution National Engineering Research Center of Digital Television (NERC-DTV) was announced in Shanghai Expo Finnish Pavilion on 14 October 2010.

The objective of the cooperation is to develop a new, cost-effective digital media platform and service concept to address the information distribution challenges of wide geographical areas and highly dispersed populations. Target audiences include populations in countryside China and in developing markets on a global scale.

New technology to boost flow of information

Ms Riitta Konkola, the President of Helsinki Metropolia University of Applied Sciences and NERC-DTV's General Manager, Mr Xia Ping Jian signed a joint research cooperation agreement in the Finnish Pavilion at Shanghai Expo on 14 October 2010.

The cooperation utilizes the recognized DigiTV technology expertise of the Shanghai based Chinese partner who is in key position in the specification and development of future digital TV technologies in China.

The joint vision is based on an ultra low cost information service platform that will be created by leveraging the existing DigiTV broadcast technology and networks as distribution channels and by developing energy efficient low cost e-paper based display devices.

This enables a very cost-effective solution for distributing a variety of commercial and public services information, including news, official information, educational materials and other content to geographically challenging environments. Features of the device are initially restricted to only receiving the information to enable the development of a low cost and low energy solution.

The e-paper device can stay operational for months without charging. The device can be charged with solar power, so it is not dependent on wired electricity

- This gives us a solution where information distribution can be facilitated even in very challenging environments where electricity disruptions occur, like in the case of earthquakes, floods or other natural disasters, says professor Yrjö Neuvo, member of Metropolia Board of Directors.

 

Professor Mr Matti Hämäläinen from Aalto University, Consul General Mr Matti Heimonen, Professor Ms Gui Lin from Shanghai Jiao Tong University, Vice General Manager of NERC-DTV Mr Yao Wang, the Finnish Ambassador to China Mr Lars Backström, NERC-DTV's General Manager Mr Xia Ping Jian, Finland’s Minister for Foreign Trade and Development Mr Paavo Väyrynen, President of Helsinki Metropolia University of Applied Sciences Ms Riitta Konkola, Commissioner General of Finland for World EXPO 2010 Shanghai China Mr Martti Huitu, Head of Electria Unit, Helsinki Metropolia University of Applied Sciences Mr Sami Kalliokoski.

Content distribution via DigiTV signal combined with a low-cost and low-energy e-paper device increases the number of potential end-users and creates opportunities for new type of content service concepts, business models and markets. The new concept challenges traditional business models in e-reader device markets and brings a new media platform to the market.

The Renmin Daily newspaper, with over 1.2 million readers, has collaborated with NERC-DTV for digital newspaper distribution and will be a partner for piloting the solution in a large scale, real-life environment.

NERC-DTV, founded in August 2010 in Shanghai, has a leading position in the development of future digital TV technologies in China. NERC-DTV has developed a broadcast technology based solution, where information can be distributed to different devices utilizing DigiTV broadcast.

Finnish partners will bring their expertise in very energy efficient electronics combined with e-paper technology and in creating new digital service concepts and business models to this joint effort. Electria Research Unit of Helsinki Metropolia University of Applied Sciences is specialized in applications of very energy-efficient technologies and cooperates with leading e-paper manufacturers in the world.

The role of Metropolia is to develop a very energy-efficient and low-cost device.

Aalto University is doing research on new service concepts and business models enabled by such very low–cost information distribution platforms. While the needs of public sector and content companies in serving populations in wide rural areas and developing economies are primarily targeted, such very low cost and simple information distribution platforms are expected to find use also in developed markets for applications that are not addressed by current e-reading devices and services.

Contact information

Mr. Sami Kalliokoski, Head of Electria Unit, Helsinki Metropolia University of Applied Sciences, mobile: + 358 40 5854 937, email: sami.kalliokoski@metropolia.fi

Prof. Matti Hämäläinen, Department of Computer Science and Engineering, School of Science and Technology, Aalto University, mobile: +358 40 758 0150, email: matti.hamalainen@tkk.fi

Mr. Yao Wang, Vice General Manager, Shanghai National Engineering Research Center of Digital Television Co., Ltd. (NERC-DTV) mobile +862160897278, email: y.wang@nercdtv.org

Background information

Metropolia is a multidisciplinary University of Applied Sciences, the largest in Finland. Metropolia has four fields of study: Technology, Health Care and Social Services, Culture, and Business and it operates in Helsinki, Espoo and Vantaa. Metropolia forms a community in which different people and worlds meet, creating insight and expertise for future. Metropolia has 15,000 students, 1,100 staff and over 1000 international students annually.

Aalto University is a newly established university with centuries of experience. The University was created through a merger of three Finnish universities: Helsinki School of Economics, Helsinki University of Technology and University of Art and Design Helsinki - all leading and renowned institutions in their respective fields. The combination of the three universities opens up new possibilities for strong multi-disciplinary education and research. The university's ambitious goal is to be one of the leading institutions in the world in terms of research and education in its own specialized disciplines.

NERC-DTV: National Engineering Research Center of DTV is established by Shanghai Jiao Tong University, Tsinghua University, China Electronics Standardization Institute, Electronic Technology Information Research Institute, Chinese top media groups, TV manufacturers, IC manufacturers and Transmitter manufacturers. Shanghai NERC DTV Co., Ltd is the legal entity of National Engineering Research Center of DTV. The principal mission and orientation of NERC-DTV is aimed at the strategic demand for the development of TV industry, to research and develop digital television’s common technologies and its subsequent evolution core technology, and carry on pilot demonstration of new business operation; to enhance the industrial technology improvement.

 


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