During autumn 2013 the Finnish Freight Forwarders Association (FFFA) organised a competition for students of universities of applied science. The target of the competition was to design and create a video about logistics. Three teams from the International Business and Logistics - programme (IBL) of Metropolia Business School were ready to meet the challenge and participated in the competition representing the whole Helsinki Metropolia University of Applied Sciences.
IBL13-team won the competition with their "Laura" -video. Joni Hares, Sandra Lusmägi, Jesse Karlén and Daniel Iles formed the winning team. In addition IBL12- team was given a special credit for their “What is Logistics” video. Laura Laiapea, Simon Ward, Xavier-Henri Sefrin and Jarno Vainio belonged to this team.
The aim of the competition was to design and create a 4-minute video about logistics which would be used by FFFA to promote logistics to young people as a good career option. Videos will be targeted to students of e.g. vocational schools and upper secondary schools.
The jury of the competition consisted of representatives of the FFFA and its member companies such as TNT Finland, DHL, Itella Logistics, Nurminen Logistics, DSV, Schenker and Kuehne + Nagel. The winning team was chosen because of its “ Out of the box- thinking”, how well it was able to present the diversity of logistics field and the video’s technical implementation and suitability for further use. The winners were awarded with 980 € scholarship and business lunch with company representatives.
The jury justified its decision as follows:
Laura-video stands out from the other videos being fresh and suitable for further use. The visual side of the video is strong and the target group is very well taken into account when designing the content of the video. Special credit is also given to the music which is produced by the group itself. Out of the box – thinking comes out very well in the whole video not forgetting the main issue, logistics, which is brought up with very positive attitude and looked at from different points of view.
Lecturer Kaija Haapasalo
Helsinki Metropolia University of Applied Sciences