The Biofore Concept Car, a unique, futuristic street-legal vehicle demonstrating the use of renewable biomaterials in the automotive industry, will premiere at the 84th Geneva International Motor Show, March 6-16, 2014. The car is designed and built by next generation of talent from Helsinki Metropolia University of Applied Sciences and showcases the versatile use of UPM’s innovative biomaterials.
Dating back to March 2010, initial idea of the Biofore Concept Car originated from UPM’s will to demonstrate the diversity of end-uses for the company’s biobased renewable materials. Helsinki Metropolia University of Applied Sciences, with the history of building concept cars, was a natural choice as partner.
- We are proud that the four year-long journey, during which altogether 50 young talents have been part of this process, is now reaching its peak on such an important venue for the automotive industry, says Pekka Hautala, Project Director from Metropolia.
-The Biofore Concept Car is a fine manifestation of UPM's Biofore thinking. It highlights our commitment to sustainable innovations, renewing with courage and cooperation with future talents, states Elisa Nilsson, Vice President of brand and communications from UPM.
Metropolia and UPM welcome media to the Biofore Concept Car world premiere in Geneva on March 4th at 15:15-15:30 CET at stand 6438.
For more information, please contact:
Pekka Hautala, Project Director
Helsinki Metropolia University of Applied Sciences
tel: +358 50 048 3786