The Biofore Concept Car story wins gold at the Golden Hammer International Advertising Festival

17.06.2014

The video presenting the Biofore Concept Car journey wins gold at the Golden Hammer International Advertising Festival in Riga, Latvia. The winning video was awarded in the Corporate PR subctaegory.

The video tells a vivid story of the Biofore Concept Car which is designed and built by the students of Helsinki Metropolia University of Applied Sciences and runs on UPM's renewable wood-based diesel, UPM BioVerno, and showcases UPM’s other biomaterials.

The Biofore Concept Car demonstrates the innovative use of biomaterials in the car industry.

The majority of parts traditionally made from plastic have been replaced with UPM’s durable and sustainable biomaterials. The car was first presented to the public at the International Geneva Motor Show in March and it attracted immediate international interest. The Biofore Concept Car has been covered by over 200 different media outlets and there are already hundreds of thousands of Google hits.

The Biofore Concept Car has proven a success story this spring. ProCom, the Finnish Association of Communications Professionals, has awarded the Biofore Concept Car project as the Communications Campaign of the year.

The winning video has been created in co-operation with UPM, Metropolia, Faster Horse advertising agency and Imagemaker production company.

The video is available on the Biofore Concept Car website

Metropolia and UPM proudly present: The innovative Biofore Concept Car!

For more information please contact:

Pekka Hautala, Project Director
Helsinki Metropolia University of Applied Sciences
tel. +358 50 048 3786
firstname.lastname@metropolia.fi


BIM training to enhance energy efficiency of buildings

22.09.2017


The Luxembourg Institute of Science and Technology is coordinating BIMEET, a new European project bringing together 9 partners around BIM technology as a key digital support for the energy efficiency of the built environment.

On 13 and 14 September 2017, the official launch of the BIMEET "BIM-b...

Read More ››

Principal Lecturer Tero Nurminen to FKII Advisory Board

07.09.2017

The Federation of Korean Information Industries (FKII) has appointed Principal Lecturer, PhD (Admin.), Lic.Sc. (Tech.) Tero Nurminen from Metropolia to its Advisory Board as an International Advisor until June 2018.
Nurminen’s role is to develop cooperation between the information technology ...

Read More ››

Collaboration and partnerships leading to success

04.09.2017

How can higher education institutes intensify their collaboration and encourage their staff to change ideas and knowledge in a motivating way? What are the elements of a fruitful, visible and long-term partnership and cooperation? How can higher education institutes strengthen their role as develope...

Read More ››

Digital Wellbeing Sprint took over Lapinjärvi

22.08.2017

New solutions sought to help the elderly during intensive week realised in the form of 3UAS cooperation
The main road of Lapinjärvi in Eastern Uusimaa was abuzz with a new kind of activity last week, as the municipality's centre acted at the scene for the Digital Wellbeing Sprint, an intensive...

Read More ››

21.08.2017

Support available related to events in Turku

On Friday August 18, 2017, there was a knife attack in Turku, a city on the Western coast of Finland. The police arrested the suspected attacker and is now investigating the incident.
The Well-being Services at Metropolia have informed Metropolia students via intranet to offer support for the students w...

Read More ››

17.08.2017

Minister of Health of Kingdom of Saudi Arabia H.E. Dr. Tawfig AlRabia visited Metropolia UAS

The Minister of Health of Kingdom of Saudi Arabia H.E. Dr. Tawfig AlRabia and his delegation visited Metropolia UAS on Thu 10.8.2017 as a part of the official visit to Finland.
Saudi Arabia has shown very much interest in the Finnish Education System and is seeking for mutual cooperation opportunities w...

Read More ››

17.08.2017

Masterminds - Metropolia Master's Alumni Event

The number of Finnish Master’s degrees accomplished in universities of applied sciences is increasing. Many professionals with a pragmatic Bachelor's degree want to strive for a stronger position in the labor market and a boost their career development.
More than 2200 graduates have already gradua...

Read More ››


Displaying results ###SPAN_BEGIN###%s to %s out of ###SPAN_BEGIN###%s