The Biofore Concept Car story wins gold at the Golden Hammer International Advertising Festival

17.06.2014

The video presenting the Biofore Concept Car journey wins gold at the Golden Hammer International Advertising Festival in Riga, Latvia. The winning video was awarded in the Corporate PR subctaegory.

The video tells a vivid story of the Biofore Concept Car which is designed and built by the students of Helsinki Metropolia University of Applied Sciences and runs on UPM's renewable wood-based diesel, UPM BioVerno, and showcases UPM’s other biomaterials.

The Biofore Concept Car demonstrates the innovative use of biomaterials in the car industry.

The majority of parts traditionally made from plastic have been replaced with UPM’s durable and sustainable biomaterials. The car was first presented to the public at the International Geneva Motor Show in March and it attracted immediate international interest. The Biofore Concept Car has been covered by over 200 different media outlets and there are already hundreds of thousands of Google hits.

The Biofore Concept Car has proven a success story this spring. ProCom, the Finnish Association of Communications Professionals, has awarded the Biofore Concept Car project as the Communications Campaign of the year.

The winning video has been created in co-operation with UPM, Metropolia, Faster Horse advertising agency and Imagemaker production company.

The video is available on the Biofore Concept Car website

Metropolia and UPM proudly present: The innovative Biofore Concept Car!

For more information please contact:

Pekka Hautala, Project Director
Helsinki Metropolia University of Applied Sciences
tel. +358 50 048 3786
firstname.lastname@metropolia.fi


Muuta maailmaa kanssamme

Tule mukaan muutosta vauhdittavaan varainhankintakampanjaamme. Lahjoita euro, joka tukee yhteistä tulevaisuuttamme. Kiitos lahjoituksesta!

metropolia.fi/lahjoita


Students are interested in circular economy

30.05.2018

Circular Economy has been a hot topic and the role of Circular Economy in business is growing. During the spring students from 3UAS - Haaga-Helia, Laurea and Metropolia Helsinki Metropolitan Universities of Applied Sciences, tackled the issue of circular economy and came up with different business m...

Read More

The first Sri Lankan students with a made-to-order Bachelor Degree in Physiotherapy graduated

25.05.2018

The first four Sri Lankan students with a made-to-order Bachelor Degree in Physiotherapy graduated today 25.5.2018 from Metropolia UAS. Ms Delexshana Thangavel, Mr Agneshian Priyanth Croos, Mr Dissanayake Mudiyanselage Pavan Akalanka Bandara and Ms Jalathge Samitha Sulochana layalath received their ...

Read More

U!REKA Research Co-operation and Structure Strengthened

25.05.2018

Members of the six participating European universities of applied sciences of the U!REKA Consortium (The Urban Research and Education Knowledge Alliance) met in Ghent in April 2018 to decide on research strategy and organizational structure of the alliance.
The Steering Committee of the U!REKA cons...

Read More

Academic year culminates into graduation ceremonies

25.05.2018

Around 2060 new professionals graduated from Metropolia in the spring term 2018. Over 1800 students have attained, or will attain Bachelor's degree and nearly 260 have completed a Master's degree.
Most of the graduates of the past academic year are from the fields of Health Care and Social Services...

Read More

15.05.2018

First self-driving bus in Helsinki to Scheduled Service operated by Metropolia

The driverless bus on public roads paves the way for regular automated bus service in Helsinki. A self-driving electric minibus supplied by NAVYA to the Helsinki RobobusLine accepted the first passengers on board on May 14, 2018, launched scheduled service in regular traffic on roads in the Kivikko distr...

Read More

09.05.2018

Edunation and Metropolia co-operate to accelerate international on demand education

The Finnish education export company Edunation and Metropolia have signed a cooperation agreement regarding the international on demand education.
Metropolia seeks growth by investing in international on demand education, where Edunation's role is to support and strengthen this activity in the target co...

Read More

26.04.2018

Robotbuses in Helsinki this spring

From this spring onwards, there will be record numbers of robot buses driving on the roads of Helsinki. The first robot bus of the spring will start operating in Suvilahti from Thursday 26 April onwards – weather permitting! The route of the bus, which was developed in the SOHJOA project between Me...

Read More


Displaying results ###SPAN_BEGIN###%s to %s out of ###SPAN_BEGIN###%s