The Biofore Concept Car story wins gold at the Golden Hammer International Advertising Festival

17.06.2014

The video presenting the Biofore Concept Car journey wins gold at the Golden Hammer International Advertising Festival in Riga, Latvia. The winning video was awarded in the Corporate PR subctaegory.

The video tells a vivid story of the Biofore Concept Car which is designed and built by the students of Helsinki Metropolia University of Applied Sciences and runs on UPM's renewable wood-based diesel, UPM BioVerno, and showcases UPM’s other biomaterials.

The Biofore Concept Car demonstrates the innovative use of biomaterials in the car industry.

The majority of parts traditionally made from plastic have been replaced with UPM’s durable and sustainable biomaterials. The car was first presented to the public at the International Geneva Motor Show in March and it attracted immediate international interest. The Biofore Concept Car has been covered by over 200 different media outlets and there are already hundreds of thousands of Google hits.

The Biofore Concept Car has proven a success story this spring. ProCom, the Finnish Association of Communications Professionals, has awarded the Biofore Concept Car project as the Communications Campaign of the year.

The winning video has been created in co-operation with UPM, Metropolia, Faster Horse advertising agency and Imagemaker production company.

The video is available on the Biofore Concept Car website

Metropolia and UPM proudly present: The innovative Biofore Concept Car!

For more information please contact:

Pekka Hautala, Project Director
Helsinki Metropolia University of Applied Sciences
tel. +358 50 048 3786
firstname.lastname@metropolia.fi


Finland is at the forefront of research in autonomous buses – driverless buses considered reliable

17.11.2017

There is great global interest in autonomous vehicles as a future means of transport. However, up until now there has been no available research data on user experiences. The first survey on passenger experiences of robot buses was published on 6 November 2017 in the renowned journal, Transport Poli...

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Metropolia´s IT -student awarded for the best business idea

10.11.2017

Metropolia’s Information Technology student Ali Bahrami and his innovative start-up team Give-and-Take. IO have been awarded for the best business idea at Discovery Tuesday 2017 in October.
Discovery Tuesday is an intensive five week startup brainstorming programme, coordinated by Jyväsk...

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Erasmus+ project Design thinking in Higher Education started

06.11.2017

Metropolia UAS, especially Mobile Solutions study line and Industrial Management study line, are involved in the Erasmus+ project DesignIT – Design thinking in Higher education (1.09.2017 – 31.08.2019). The project is coordinated by Senior researcher Kai Pata from The Center for Educatio...

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Metropolia’s research expertise highly valued

01.11.2017

Principal Lecturer of Industrial Management, Docent Antero Putkiranta has been invited to join a Hungarian-Slovakian-Finnish research team of 15 experts in a top research project Ludovika. The project takes place at the National University of Public Services, which operates in Budapest.
In addition...

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27.10.2017

Metropolia and its services for immigrants raised interest at Megarekry recruitment fair in Vantaa

Megarekry recruitment fair that was held on 26 October 2017 at Flamingo Entertainment Centre in Vantaa brought together job-seekers, employers, organisations and educational institutions. There were about 90 exhibitors and the event was marketed to some 10, 000 Vantaa TE-office job-seekers in addition to...

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26.10.2017

The Bhutanese delegation showing interest in Clean Tech know-how

The delegation of H.E. Lyonpo Norbu Wangchuk, Minister for Education of Bhutan, visited Metropolia UAS on Thursday 26.10.2017. The visit’s goal was to promote co-operation opportunities with the Department of Clean Technology.
The delegation was welcomed by Dr Katri Luukka, the Director of Continu...

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16.10.2017

Test your service idea in international markets

Call for ideas is open on 13.10.–27.10.2017
In the Spinning Pilots project, we are looking for ideas and solutions that are trying to solve one or several of the following challenges:
how might we increase physical activity in everyday life how might we enable people to take their health and wel...

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