The Biofore Concept Car story wins gold at the Golden Hammer International Advertising Festival

17.06.2014

The video presenting the Biofore Concept Car journey wins gold at the Golden Hammer International Advertising Festival in Riga, Latvia. The winning video was awarded in the Corporate PR subctaegory.

The video tells a vivid story of the Biofore Concept Car which is designed and built by the students of Helsinki Metropolia University of Applied Sciences and runs on UPM's renewable wood-based diesel, UPM BioVerno, and showcases UPM’s other biomaterials.

The Biofore Concept Car demonstrates the innovative use of biomaterials in the car industry.

The majority of parts traditionally made from plastic have been replaced with UPM’s durable and sustainable biomaterials. The car was first presented to the public at the International Geneva Motor Show in March and it attracted immediate international interest. The Biofore Concept Car has been covered by over 200 different media outlets and there are already hundreds of thousands of Google hits.

The Biofore Concept Car has proven a success story this spring. ProCom, the Finnish Association of Communications Professionals, has awarded the Biofore Concept Car project as the Communications Campaign of the year.

The winning video has been created in co-operation with UPM, Metropolia, Faster Horse advertising agency and Imagemaker production company.

The video is available on the Biofore Concept Car website

Metropolia and UPM proudly present: The innovative Biofore Concept Car!

For more information please contact:

Pekka Hautala, Project Director
Helsinki Metropolia University of Applied Sciences
tel. +358 50 048 3786
firstname.lastname@metropolia.fi


Metropolia and Osnabrück Engineering Students joined Forces on a Sensor Development Project

04.05.2017

International Sensor Development Project (ISDP) was organized by Osnabrück University of Applied Sciences and Metropolia University of Applied Sciences on winter semester 2016-2017. The course is organized annually with different embedded engineering topic as a highlight of a long-time co-opera...

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Conductor Mikko Franck gives significant donation to Metropolia’s Classical Music

28.04.2017

World-class Finnish conductor Mikko Franck has supported Metropolia's Classical Music with a significant donation.
He currently serves as the Music Director of the Orchestre Philharmonique de Radio France and has previously worked as the Artistic Director of the Finnish National Opera. With his don...

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Annual Report 2016 Is Published

20.04.2017

More students graduated in the year 2016 from Metropolia than in the previous year, completing a total of 2,559 Bachelor's degrees and 409 Master's degrees. 
A total of 16,680 students studied at Metropolia, making us the biggest university of applied sciences (UAS) in Finland.
Applicants con...

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Metropolia raised interest in the joint application

06.04.2017

This spring’s joint application for Finnish institutions of higher education ended on 5th April. A total of 151 600 applicants pursued a study place at the Finnish universities and universities of applied sciences.
Of all the universities Metropolia received the most applications, a total of ...

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06.04.2017

Skandinaviska Osteopathögskolan signs a MoU with Metropolia on the implementation of the validation

A Memorandum of Understanding (MoU) has been signed to promote collaboration between Metropolia UAS and Skandinaviska Osteopathögskolan (SKOHS) in Göteborg, Sweden. As the validation partner, Metropolia’s Department of Human Movement and Functioning is to review the osteopathy programme's...

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06.04.2017

Enrolment for Professional Summer School 2017 has started

Enrol now for Professional Summer School 2017, a compilation of summer studies by Haaga-Helia, Laurea and Metropolia.
Professional Summer School was held  for the first time in the summer of 2016 as a part of the partnership between the three UASes. In 2016 over 70 students participated in Professi...

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05.04.2017

Superteam Tournaments - Developing innovation competence for a whole vocational path

Interdisciplinary curricula and multi-disciplinary education are at the heart of the strategies by which education institutions can train future oriented innovators. Learning for innovation does not only depend on cognitive processes but also on social interactions, participation in a community and other...

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