ProCom awards Biofore Concept Car as the Communications Campaign of the year

04.06.2014

The award was accepted by UPM's project coordinator Kari Luukko, UPM's Brand and Communications Vice President Elisa Nilsson and Project Director at Metropolia Pekka Hautala. Photographer: Olli-Pekka Orpo.

ProCom, the Finnish Association of Communications Professionals, has awarded the Biofore Concept Car project by Helsinki Metropolia University of Applied Sciences and UPM as the Communications Campaign of the year.

The Biofore Concept Car - showcased at the International Geneva Motor Show in March - demonstrates the innovative use of biomaterials in the car industry. The car is designed and built by Metropolia industrial design and automotive and mechanical engineering students.

In the Concept Car, the majority of parts traditionally made from plastic have been replaced with durable, high quality biomaterials - UPM Formi and UPM Grada - and the vehicle runs on UPM's renewable wood-based diesel, UPM BioVerno.

During the past year, the Biofore Concept Car has been covered by over 200 different media outlets all over the world. Moreover, the vehicle has received publicity on blog posts and through other social media channels.

"We are proud of our co-operation with Metropolia's automotive industry and industrial design students, and of what we have achieved together", says Elisa Nilsson, UPM's Vice President, Brand and Communications.

The Communications Campaign of the year was revealed on 3rd June on ProCom Day, an event held for communications professionals at Kalastajatorppa in Helsinki, Finland.

For further information, please contact:


Pekka Hautala, Project Director, Helsinki Metropolia University of Applied Sciences, tel. +358 (0)50 048 3786.

The Biofore Concept Car story wins gold at the Golden Hammer International Advertising Festival

Watch a Biofore Concept Car video on YouTube

The Biofore Concept Car website in English

Study Technology and Design at Metropolia


Finland is at the forefront of research in autonomous buses – driverless buses considered reliable

17.11.2017

There is great global interest in autonomous vehicles as a future means of transport. However, up until now there has been no available research data on user experiences. The first survey on passenger experiences of robot buses was published on 6 November 2017 in the renowned journal, Transport Poli...

Read More ››

Metropolia´s IT -student awarded for the best business idea

10.11.2017

Metropolia’s Information Technology student Ali Bahrami and his innovative start-up team Give-and-Take. IO have been awarded for the best business idea at Discovery Tuesday 2017 in October.
Discovery Tuesday is an intensive five week startup brainstorming programme, coordinated by Jyväsk...

Read More ››

Erasmus+ project Design thinking in Higher Education started

06.11.2017

Metropolia UAS, especially Mobile Solutions study line and Industrial Management study line, are involved in the Erasmus+ project DesignIT – Design thinking in Higher education (1.09.2017 – 31.08.2019). The project is coordinated by Senior researcher Kai Pata from The Center for Educatio...

Read More ››

Metropolia’s research expertise highly valued

01.11.2017

Principal Lecturer of Industrial Management, Docent Antero Putkiranta has been invited to join a Hungarian-Slovakian-Finnish research team of 15 experts in a top research project Ludovika. The project takes place at the National University of Public Services, which operates in Budapest.
In addition...

Read More ››

27.10.2017

Metropolia and its services for immigrants raised interest at Megarekry recruitment fair in Vantaa

Megarekry recruitment fair that was held on 26 October 2017 at Flamingo Entertainment Centre in Vantaa brought together job-seekers, employers, organisations and educational institutions. There were about 90 exhibitors and the event was marketed to some 10, 000 Vantaa TE-office job-seekers in addition to...

Read More ››

26.10.2017

The Bhutanese delegation showing interest in Clean Tech know-how

The delegation of H.E. Lyonpo Norbu Wangchuk, Minister for Education of Bhutan, visited Metropolia UAS on Thursday 26.10.2017. The visit’s goal was to promote co-operation opportunities with the Department of Clean Technology.
The delegation was welcomed by Dr Katri Luukka, the Director of Continu...

Read More ››

16.10.2017

Test your service idea in international markets

Call for ideas is open on 13.10.–27.10.2017
In the Spinning Pilots project, we are looking for ideas and solutions that are trying to solve one or several of the following challenges:
how might we increase physical activity in everyday life how might we enable people to take their health and wel...

Read More ››


Displaying results ###SPAN_BEGIN###%s to %s out of ###SPAN_BEGIN###%s