ProCom, the Finnish Association of Communications Professionals, has awarded the Biofore Concept Car project by Helsinki Metropolia University of Applied Sciences and UPM as the Communications Campaign of the year.
The Biofore Concept Car - showcased at the International Geneva Motor Show in March - demonstrates the innovative use of biomaterials in the car industry. The car is designed and built by Metropolia industrial design and automotive and mechanical engineering students.
In the Concept Car, the majority of parts traditionally made from plastic have been replaced with durable, high quality biomaterials - UPM Formi and UPM Grada - and the vehicle runs on UPM's renewable wood-based diesel, UPM BioVerno.
During the past year, the Biofore Concept Car has been covered by over 200 different media outlets all over the world. Moreover, the vehicle has received publicity on blog posts and through other social media channels.
"We are proud of our co-operation with Metropolia's automotive industry and industrial design students, and of what we have achieved together", says Elisa Nilsson, UPM's Vice President, Brand and Communications.
The Communications Campaign of the year was revealed on 3rd June on ProCom Day, an event held for communications professionals at Kalastajatorppa in Helsinki, Finland.
For further information, please contact:
Pekka Hautala, Project Director, Helsinki Metropolia University of Applied Sciences, tel. +358 (0)50 048 3786.
Muuta maailmaa kanssamme
Tule mukaan muutosta vauhdittavaan varainhankintakampanjaamme. Lahjoita euro, joka tukee yhteistä tulevaisuuttamme. Kiitos lahjoituksesta!
Students are interested in circular economy
The first Sri Lankan students with a made-to-order Bachelor Degree in Physiotherapy graduated
U!REKA Research Co-operation and Structure Strengthened
The Steering Committee of the U!REKA cons...
Academic year culminates into graduation ceremonies
Most of the graduates of the past academic year are from the fields of Health Care and Social Services...
First self-driving bus in Helsinki to Scheduled Service operated by Metropolia
Edunation and Metropolia co-operate to accelerate international on demand education
Metropolia seeks growth by investing in international on demand education, where Edunation's role is to support and strengthen this activity in the target co...