The Biofore Concept Car story wins gold at the Golden Hammer International Advertising Festival

17.06.2014

The video presenting the Biofore Concept Car journey wins gold at the Golden Hammer International Advertising Festival in Riga, Latvia. The winning video was awarded in the Corporate PR subctaegory.

The video tells a vivid story of the Biofore Concept Car which is designed and built by the students of Helsinki Metropolia University of Applied Sciences and runs on UPM's renewable wood-based diesel, UPM BioVerno, and showcases UPM’s other biomaterials.

The Biofore Concept Car demonstrates the innovative use of biomaterials in the car industry.

The majority of parts traditionally made from plastic have been replaced with UPM’s durable and sustainable biomaterials. The car was first presented to the public at the International Geneva Motor Show in March and it attracted immediate international interest. The Biofore Concept Car has been covered by over 200 different media outlets and there are already hundreds of thousands of Google hits.

The Biofore Concept Car has proven a success story this spring. ProCom, the Finnish Association of Communications Professionals, has awarded the Biofore Concept Car project as the Communications Campaign of the year.

The winning video has been created in co-operation with UPM, Metropolia, Faster Horse advertising agency and Imagemaker production company.

The video is available on the Biofore Concept Car website

Metropolia and UPM proudly present: The innovative Biofore Concept Car!

For more information please contact:

Pekka Hautala, Project Director
Helsinki Metropolia University of Applied Sciences
tel. +358 50 048 3786
firstname.lastname@metropolia.fi


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Record number of students graduate in 2018

18.12.2018

Today is once again a day to remember for many students who have completed their studies at Metropolia as they celebrate their graduation on different campuses. A record number of students graduated this year, with more than 2,800 completing a Bachelor's degree and more than 400 completing a Master'...

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Lobbying and Decision Making in the EU - Metropolia Business School on a Study Trip in Brussels

14.12.2018

Metropolia Master’s students in Business Development participated in a study trip to Brussels in early December. The highlight of the three-day trip was a visit to the European Parliament and a meeting with MEP Ms Lieve Wierinck.
The first part of the trip focused on the decision-making proce...

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Urban Research as a European Mission – U!REKA Consortium held its 3rd Conference

04.12.2018

Shaping Urban Communities by Smart and Sustainable Solutions was the topic of the third annual conference of U!REKA - the Urban Research and Education Knowledge Alliance - held in Frankfurt 26-28 November.
The consortium is formed by six European universities, and its purpose is to use its shared f...

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The Finnish higher education attracts the global education consultants

19.11.2018

The education consultants around the world showed great interest in Finnish higher education at the Uniagents European Education Summit, held on 30.10.-1.11.2018 in Helsinki, Finland. Metropolia UAS co-hosted the summit in cooperation with Edunation, Haaga-Helia University of Applied Sciences, and A...

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10.10.2018

“This cooperation lasts long time” - The first staff exchanges between Metropolia and University of Colombo started

The first staff exchanges were implemented in the beginning of October 2018, when three Deans from the University of Colombo, Sri Lanka, came to Metropolia. The visitors were Professor Manjula Vithanapathirana, Faculty of Education; Professor JKD Sumedha Jayanetti, Faculty of Technology; and Professor De...

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09.10.2018

Substantial Erasmus+ funding for collaboration with partner institutions outside Europe

Metropolia UAS received the largest funding in the Finnish UAS sector from the Erasmus+ International Credit Mobility (ICM) programme in the 2018 application round. The Finnish National Agency for Education awarded the funding to Metropolia for student and staff mobility with partner institutions from Au...

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27.09.2018

3UAS and EduExcellence featured in learning festival Dare to Learn

Learning festival Dare to Learn was organized on 18-19 September in Kaapelitehdas, Helsinki, and 3UAS was quite well presented in the event. 3UAS is a strategic partnership between Haaga-Helia, Laurea and Metropolia.
Dare to Learn gathered a vast and international group of experts to disc...

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