The Biofore Concept Car story wins gold at the Golden Hammer International Advertising Festival

17.06.2014

The video presenting the Biofore Concept Car journey wins gold at the Golden Hammer International Advertising Festival in Riga, Latvia. The winning video was awarded in the Corporate PR subctaegory.

The video tells a vivid story of the Biofore Concept Car which is designed and built by the students of Helsinki Metropolia University of Applied Sciences and runs on UPM's renewable wood-based diesel, UPM BioVerno, and showcases UPM’s other biomaterials.

The Biofore Concept Car demonstrates the innovative use of biomaterials in the car industry.

The majority of parts traditionally made from plastic have been replaced with UPM’s durable and sustainable biomaterials. The car was first presented to the public at the International Geneva Motor Show in March and it attracted immediate international interest. The Biofore Concept Car has been covered by over 200 different media outlets and there are already hundreds of thousands of Google hits.

The Biofore Concept Car has proven a success story this spring. ProCom, the Finnish Association of Communications Professionals, has awarded the Biofore Concept Car project as the Communications Campaign of the year.

The winning video has been created in co-operation with UPM, Metropolia, Faster Horse advertising agency and Imagemaker production company.

The video is available on the Biofore Concept Car website

Metropolia and UPM proudly present: The innovative Biofore Concept Car!

For more information please contact:

Pekka Hautala, Project Director
Helsinki Metropolia University of Applied Sciences
tel. +358 50 048 3786
firstname.lastname@metropolia.fi


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Metropolia's 10th anniversary

07.08.2018

Metropolia UAS turns 10 years this year! We will celebrate the 10th anniversary with the students, the staff and the stakeholders of Metropolia on Tuesday, 18th September, 2-5 p.m....

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Circular Economy has been a hot topic and the role of Circular Economy in business is growing. During the spring students from 3UAS - Haaga-Helia, Laurea and Metropolia Helsinki Metropolitan Universities of Applied Sciences, tackled the issue of circular economy and came up with different business m...

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The first four Sri Lankan students with a made-to-order Bachelor Degree in Physiotherapy graduated today 25.5.2018 from Metropolia UAS. Ms Delexshana Thangavel, Mr Agneshian Priyanth Croos, Mr Dissanayake Mudiyanselage Pavan Akalanka Bandara and Ms Jalathge Samitha Sulochana layalath received their ...

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The Steering Committee of the U!REKA consortiu...

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Academic year culminates into graduation ceremonies

Around 2060 new professionals graduated from Metropolia in the spring term 2018. Over 1800 students have attained, or will attain Bachelor's degree and nearly 260 have completed a Master's degree.
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First self-driving bus in Helsinki to Scheduled Service operated by Metropolia

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