The Biofore Concept Car story wins gold at the Golden Hammer International Advertising Festival

17.06.2014

The video presenting the Biofore Concept Car journey wins gold at the Golden Hammer International Advertising Festival in Riga, Latvia. The winning video was awarded in the Corporate PR subctaegory.

The video tells a vivid story of the Biofore Concept Car which is designed and built by the students of Helsinki Metropolia University of Applied Sciences and runs on UPM's renewable wood-based diesel, UPM BioVerno, and showcases UPM’s other biomaterials.

The Biofore Concept Car demonstrates the innovative use of biomaterials in the car industry.

The majority of parts traditionally made from plastic have been replaced with UPM’s durable and sustainable biomaterials. The car was first presented to the public at the International Geneva Motor Show in March and it attracted immediate international interest. The Biofore Concept Car has been covered by over 200 different media outlets and there are already hundreds of thousands of Google hits.

The Biofore Concept Car has proven a success story this spring. ProCom, the Finnish Association of Communications Professionals, has awarded the Biofore Concept Car project as the Communications Campaign of the year.

The winning video has been created in co-operation with UPM, Metropolia, Faster Horse advertising agency and Imagemaker production company.

The video is available on the Biofore Concept Car website

Metropolia and UPM proudly present: The innovative Biofore Concept Car!

For more information please contact:

Pekka Hautala, Project Director
Helsinki Metropolia University of Applied Sciences
tel. +358 50 048 3786
firstname.lastname@metropolia.fi


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Textile students' Urban Forest in Heimtextil 2018 fair

21.12.2017

Textile Design students are participating 12th time to the world’s biggest fair of home and public space interior design, Heimtextil, in Frankfurt, Germany from 9th to 12th January 2018. This year there are 16 different schools from all around the world participating the Campus Exhibition.
In...

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Metropolia Master’s students gain new understanding on EU decision making processes on a study trip to Maastricht and Brussels

11.12.2017


As a highlight of the three day study trip the group went for a visit to the European Parliament, hosted by MEP, Ms Lieve Wierinck. The themes for the study trip were lobbying and public affairs in practice in the EU.
During the visit, the participants met Public Affairs professionals from Busine...

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U!REKA conference showcases urban research projects

23.11.2017

Urban Research and Education Knowledge Alliance (U!REKA) organized its second annual conference on November 20-22, 2017, hosted by Edinburgh Napier University.
Anna-Maria Vilkuna, Director of Research and Development at Metropolia University of Applied Sciences, commented that the U!REKA alliance o...

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Finland is at the forefront of research in autonomous buses – driverless buses considered reliable

17.11.2017

There is great global interest in autonomous vehicles as a future means of transport. However, up until now there has been no available research data on user experiences. The first survey on passenger experiences of robot buses was published on 6 November 2017 in the renowned journal, Transport Poli...

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10.11.2017

Metropolia´s IT -student awarded for the best business idea

Metropolia’s Information Technology student Ali Bahrami and his innovative start-up team Give-and-Take. IO have been awarded for the best business idea at Discovery Tuesday 2017 in October.
Discovery Tuesday is an intensive five week startup brainstorming programme, coordinated by Jyväskyl&au...

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06.11.2017

Erasmus+ project Design thinking in Higher Education started

Metropolia UAS, especially Mobile Solutions study line and Industrial Management study line, are involved in the Erasmus+ project DesignIT – Design thinking in Higher education (1.09.2017 – 31.08.2019). The project is coordinated by Senior researcher Kai Pata from The Center for Educational T...

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01.11.2017

Metropolia’s research expertise highly valued

Principal Lecturer of Industrial Management, Docent Antero Putkiranta has been invited to join a Hungarian-Slovakian-Finnish research team of 15 experts in a top research project Ludovika. The project takes place at the National University of Public Services, which operates in Budapest.
In addition to A...

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