ProCom awards Biofore Concept Car as the Communications Campaign of the year

04.06.2014

The award was accepted by UPM's project coordinator Kari Luukko, UPM's Brand and Communications Vice President Elisa Nilsson and Project Director at Metropolia Pekka Hautala. Photographer: Olli-Pekka Orpo.

ProCom, the Finnish Association of Communications Professionals, has awarded the Biofore Concept Car project by Helsinki Metropolia University of Applied Sciences and UPM as the Communications Campaign of the year.

The Biofore Concept Car - showcased at the International Geneva Motor Show in March - demonstrates the innovative use of biomaterials in the car industry. The car is designed and built by Metropolia industrial design and automotive and mechanical engineering students.

In the Concept Car, the majority of parts traditionally made from plastic have been replaced with durable, high quality biomaterials - UPM Formi and UPM Grada - and the vehicle runs on UPM's renewable wood-based diesel, UPM BioVerno.

During the past year, the Biofore Concept Car has been covered by over 200 different media outlets all over the world. Moreover, the vehicle has received publicity on blog posts and through other social media channels.

"We are proud of our co-operation with Metropolia's automotive industry and industrial design students, and of what we have achieved together", says Elisa Nilsson, UPM's Vice President, Brand and Communications.

The Communications Campaign of the year was revealed on 3rd June on ProCom Day, an event held for communications professionals at Kalastajatorppa in Helsinki, Finland.

For further information, please contact:


Pekka Hautala, Project Director, Helsinki Metropolia University of Applied Sciences, tel. +358 (0)50 048 3786.

The Biofore Concept Car story wins gold at the Golden Hammer International Advertising Festival

Watch a Biofore Concept Car video on YouTube

The Biofore Concept Car website in English

Study Technology and Design at Metropolia


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