The Biofore Concept Car story wins gold at the Golden Hammer International Advertising Festival

17.06.2014

The video presenting the Biofore Concept Car journey wins gold at the Golden Hammer International Advertising Festival in Riga, Latvia. The winning video was awarded in the Corporate PR subctaegory.

The video tells a vivid story of the Biofore Concept Car which is designed and built by the students of Helsinki Metropolia University of Applied Sciences and runs on UPM's renewable wood-based diesel, UPM BioVerno, and showcases UPM’s other biomaterials.

The Biofore Concept Car demonstrates the innovative use of biomaterials in the car industry.

The majority of parts traditionally made from plastic have been replaced with UPM’s durable and sustainable biomaterials. The car was first presented to the public at the International Geneva Motor Show in March and it attracted immediate international interest. The Biofore Concept Car has been covered by over 200 different media outlets and there are already hundreds of thousands of Google hits.

The Biofore Concept Car has proven a success story this spring. ProCom, the Finnish Association of Communications Professionals, has awarded the Biofore Concept Car project as the Communications Campaign of the year.

The winning video has been created in co-operation with UPM, Metropolia, Faster Horse advertising agency and Imagemaker production company.

The video is available on the Biofore Concept Car website

Metropolia and UPM proudly present: The innovative Biofore Concept Car!

For more information please contact:

Pekka Hautala, Project Director
Helsinki Metropolia University of Applied Sciences
tel. +358 50 048 3786
firstname.lastname@metropolia.fi


The Bhutanese delegation showing interest in Clean Tech know-how

26.10.2017

The delegation of H.E. Lyonpo Norbu Wangchuk, Minister for Education of Bhutan, visited Metropolia UAS on Thursday 26.10.2017. The visit’s goal was to promote co-operation opportunities with the Department of Clean Technology.
The delegation was welcomed by Dr Katri Luukka, the Director of Co...

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Test your service idea in international markets

16.10.2017

Call for ideas is open on 13.10.–27.10.2017
In the Spinning Pilots project, we are looking for ideas and solutions that are trying to solve one or several of the following challenges:
how might we increase physical activity in everyday life how might we enable people to take their health an...

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SIMHE services of Metropolia University of Applied Sciences and University of Helsinki joined forces at Ammattimessut II in Helsinki

10.10.2017

International experts were gathered to Ammattimessut II event on 4 October 2017 in Helsinki. The fair programme included various presentations on entrepreneurship, on-job training, employment and labour law and SIMHE services offered in the Helsinki metropolitan area. The event was organised in Finn...

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Electric Supercar Angelica and the Electric Vehicle Technology R&D Center Eurosina were announced

06.10.2017

The results of the co-operation between Metropolia UAS and Beijing Asia Stars Electronic Technology Corporation AET were announced Friday 29th September 2017 in Helsinki as the new electric supercar, Angelica, was revealed together with the announcement of the electric vehicle technology R&D cen...

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02.10.2017

Robobus Pilot at Helsinki Airport in October

Metropolia University of Applied Sciences and Finavia start an automated, driveless electric minibus trial at Helsinki Airport in October 2017. Passengers will be driven between two parking areas with access to Terminal 2. The automated bus service runs from Monday to Friday until 2nd November.
This pil...

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26.09.2017

Immigrants’ Competences Need to Be Recognised Even Better

Highly educated immigrants possess prior competences and education, but these are not currently acknowledged and recognised sufficiently. Thus, methods and processes for recognition of prior learning should be improved and increased. Steering group for Supporting Immigrants in Higher Education in Finland...

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22.09.2017

BIM training to enhance energy efficiency of buildings


The Luxembourg Institute of Science and Technology is coordinating BIMEET, a new European project bringing together 9 partners around BIM technology as a key digital support for the energy efficiency of the built environment.

On 13 and 14 September 2017, the official launch of the BIMEET "BIM-based ...

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