The Biofore Concept Car story wins gold at the Golden Hammer International Advertising Festival


The video presenting the Biofore Concept Car journey wins gold at the Golden Hammer International Advertising Festival in Riga, Latvia. The winning video was awarded in the Corporate PR subctaegory.

The video tells a vivid story of the Biofore Concept Car which is designed and built by the students of Helsinki Metropolia University of Applied Sciences and runs on UPM's renewable wood-based diesel, UPM BioVerno, and showcases UPM’s other biomaterials.

The Biofore Concept Car demonstrates the innovative use of biomaterials in the car industry.

The majority of parts traditionally made from plastic have been replaced with UPM’s durable and sustainable biomaterials. The car was first presented to the public at the International Geneva Motor Show in March and it attracted immediate international interest. The Biofore Concept Car has been covered by over 200 different media outlets and there are already hundreds of thousands of Google hits.

The Biofore Concept Car has proven a success story this spring. ProCom, the Finnish Association of Communications Professionals, has awarded the Biofore Concept Car project as the Communications Campaign of the year.

The winning video has been created in co-operation with UPM, Metropolia, Faster Horse advertising agency and Imagemaker production company.

The video is available on the Biofore Concept Car website

Metropolia and UPM proudly present: The innovative Biofore Concept Car!

For more information please contact:

Pekka Hautala, Project Director
Helsinki Metropolia University of Applied Sciences
tel. +358 50 048 3786

Tell us what makes a campus stand out!


Tell us what you think about Leppävaara, Myllypuro and Myyrmäki areas! What are their characteristics and what makes them special? What possibilities for cooperative projects and activities could take place in the campuses in the future?
Metropolia is concentrating its operations to four ...

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LOGY Association awards Metropolia alumni with scholarship


Finnish Association of Purchasing and Logistics, LOGY, recognized again the best Dissertation, best Master's thesis and best Bachelor's thesis in the field of purchasing and logistics. Winners were announced and awarded with scholarships at the annual members´ meeting on the 23rd  of Nove...

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Make the choice of your life - study your degree in English at Metropolia UAS!


Apply to study your degree in English at Metropolia UAS. The joint application for the English Bachelor’s and Master's Degrees is from 9 to 24 January 2018. The studies begin in August.
How to apply
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Record number of Bachelor's degrees, and the first technology double degree


The number of Bachelor's degrees in 2017 was almost 2700, which is a new Metropolia record. New records were made within Business Administration and Health Care and Social Services. We also had a new first when, on 18 December, we had our first double degree in technology by Kai Kukasch from Fr...

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Textile students' Urban Forest in Heimtextil 2018 fair

Textile Design students are participating 12th time to the world’s biggest fair of home and public space interior design, Heimtextil, in Frankfurt, Germany from 9th to 12th January 2018. This year there are 16 different schools from all around the world participating the Campus Exhibition.
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Metropolia Master’s students gain new understanding on EU decision making processes on a study trip to Maastricht and Brussels

As a highlight of the three day study trip the group went for a visit to the European Parliament, hosted by MEP, Ms Lieve Wierinck. The themes for the study trip were lobbying and public affairs in practice in the EU.
During the visit, the participants met Public Affairs professionals from Business Eu...

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U!REKA conference showcases urban research projects

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