Content
Students learn how key concepts in psychology and cognitive science help to understand human thinking, perception, and decision-making from a design perspective. Students will familiarise themselves with the basics of behavioural science and learn to understand how cognitive biases and decision-making methods affect user behaviour and design solutions.
Learning objectives
The student analyses and applies principles of psychology and cognitive science relevant to design. They understand and utilise concepts from behavioural economics to support design decisions. Students understand theories and models from psychology, cognitive science, and behavioural economics that are relevant to design.