Content
- Industry analysis and factors affecting competition
- Business models and modelling
- Business environment analysis, tools and methods
- Impact of digitalisation as a driver of change
Learning objectives
The course familiarises the students with the basic methods and tools for business modelling and identifying different scenarios derived from them, using critical thinking.
The student understands the impacts of digitalisation as a driver of change and a paradigm shift and learns to produce business models. The student understands the basics of competitive environment and industry analysis. The student can analyse factors affecting the competitive environment, especially in the digital business environment, and analyse the impact of most important change factors in an industry.
This course supports the content of the 'Business Analytics for Strategic Insights' course.
Prerequisites
Completed higher education degree (Bachelor's level)
Teaching methods
Tuition in English Lectures and assignments, both individual and in groups.
Learning material and recommended literature
Recommended reading:
Books:
- Osterwalder, A. & Pigneur, Y. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
- Ries, E. The Lean Startup: How today's entrepreneurs use continuous innovation to create radically successful businesses.
- Porter, M. On Competition.
- Iansiti, M. & Lakhani, K.R. Competing in the Age of AI. (Audio book)
Articles:
- Blank, S. & Euchner, J. The Genesis and Future of Lean Startup: An Interview with Steve Blank.
- Iansiti, M. & Lakhani, K.R. Competing in the Age of AI: How machine intelligence changes the rules of business.
- Porter, M. Five Competitive Forces That Shape the Strategy.
- Baloutsos, S.; Karagiannaki, A., & Mourtos, I. Business Model Generation for Industry 4.0: A “Lean Startup” Approach.
Evaluation criteria
Provided at the start of the course.
Opettaja/Yhteyshenkilö
Karen Cuellar