Creativity x Events
Pitching Day

What kind of new experiential concepts would you create for events?

The EU‑co‑funded projects Digital Creative Industries and Beyond (DCIB) and Collab – Economic sustainability and cross‑sector collaboration for the events industry (Finnish website) are challenging all creative professionals to come up with new concepts that bring events to life!

At the Creativity x Events Pitching Day on 7 October 2026, 13:30–17:00, creatives get to pitch their new event‑ready concepts directly to a jury made up of representatives from both the event and creative industries, receive targeted feedback from industry experts, and network with other professionals.

The aim of Creativity x Events Pitching Day is to bridge the gap between the creative field and the events sector, and to offer a platform for cross‑sector collaboration and new revenue opportunities. You are warmly welcome to join us!

A concept suitable for events could be, for example:

• an interactive artwork
• a sound or light installation
• an app, tool or other technological innovation
• a game or gamified experience
• an experience in extended reality (XR / VR / AR / MR)
• a performance
• … or any other content that can be sold and tailored to the needs of an event.

Jury & feedback

The Creativity x Events Pitching Day jury consists of experts from the event industry and the creative industries. The jury will be present throughout the event and will give oral feedback to pitchers immediately after their presentations.

The jury line‑up already includes Ronny Eriksson, the founder and CEO of ODDfest, known as a supporter and enabler of new, slightly “odd” cultural concepts.

More information about the other jury members will be published later on this page.

Contact information

If you have any questions, do not hesitate to contact us!

Eeva Jäntti,
Project Manager,
Digital Creative Industries and Beyond project,
Metropolia University of Applied Sciences
eeva.jantti [at] metropolia.fi (eeva[dot]jantti[at]metropolia[dot]fi)