Metropolia Supports the Development of the Events Industry — Event Brought Together Professionals from the Creative Industries
Creativity X Events Pitching Day, held on Metropolia’s Arabia Campus, supported entrepreneurship in the creative industries by bringing together industry professionals while also promoting a sustainable and competitive Finnish events sector.
Entrepreneurs and startup representatives from the creative and technology sectors had the opportunity to present new event-related concepts directly to a jury and audience consisting of professionals from the events and creative industries. Participants received valuable feedback from industry experts and were able to network with other professionals in the field.
Creativity X Events Pitching Day was organized as part of Metropolia’s Collab – Economic Sustainability and Cross-Sectoral Collaboration for the Events Industry project and the Digital Creative Industries and Beyond (DCIB) project, both of which aim to strengthen expertise and collaboration within the events industry and the digital creative sectors. On its Arabia Campus, Metropolia also educates professionals in areas such as event production and the creative industries.
Fredrik Sirén and Ronny Eriksson. Photo: Meeri Lehto.
Innovations Presented at the Event
The ideas and product concepts presented by 11 different organizations offered practical solutions for the events industry from a wide range of perspectives. Innovations showcased at the event included AI avatars, immersive experiences, event staff role-casting solutions, luxury content concepts, beverage concepts, and services supporting performing artists.
The presentations were evaluated by a jury of four professionals from the fields of events, marketing, and business: Emilia Mäki, CEO of Musiikkitalo, Arttu Kallio, Creative Director of LIWLIG Finland, Ronny Eriksson, CEO & Founder of ODDfest and Fredrik Sirén, Business Coach & Trainer of Turbiini Pre-Incubator, Metropolia UAS.
The jury assessed the potential of the solutions for the events industry, focusing on their applicability and commercial viability.
Further information
Eeva Jäntti
Project Manager, Digital Creative Industries and Beyond (DCIB) project, Metropolia University of Applied Sciences
Eeva.Jantti [at] metropolia.fi (Eeva[dot]Jantti[at]metropolia[dot]fi)
Nea Granlund
Project Manager, Collab – Economic Sustainability and Cross-Sectoral Collaboration for the Events Industry project, Metropolia University of Applied Sciences
Nea.Grandlund [at] metropolia.fi (Nea[dot]Grandlund[at]metropolia[dot]fi)