Content
• Industry analysis and factors affecting competition
• Business models and modelling
• Business environment analysis, tools and methods
• Impact of digitalisation as a driver of change
Students complete two assignments in the course:
1. Analysis of the competitive environment of the student's own industry (produced based on own critical thinking and with action proposals based on the analysis)
2. Business modelling on the example of student's own organisation, a group project
Learning objectives
The course familiarises the students with the basic methods and tools for business modelling and identifying different scenarios derived from them, using critical thinking.
The student understands the impacts of digitalisation as a driver of change and a paradigm shift, and learns to produce business models using own organisation as an example. The student understands the basics of competitive environment and industry analysis. The student can analyse factors affecting the competitive environment, especially in the digital business environment, and analyse the impact of most important change factors in their own industry.
This course supports the content of the 'Business Analytics for Strategic Insights' course.
Prerequisites
Completed higher education degree (Bachelor level)