Content
CSR Background and Core Issues, CSR and the Sustainability Sweet Spot, Lessons on Launching and Sustaining Sustainability Efforts, CSR as Innovation, CSR Case: Samsung, LG, Pepsi, Unilever, CSR as Global Citizenship – the IBM Case, CSR in Cultural Context, Developing Strategic Partnerships between nonprofits and business. Cases will be provided also from the public / third sector.
Learning objectives
At the end of this course students will be capable of understanding the roots of CSR, the critical elements of a CSR initiative, the implementation issues of a CSR initiative, developing a strategic communication plan for CSR, as well as auditing an existing CSR initiative.
