Content
- Digital marketing theory & practice
- Basic website development
- Basics of software for editing and designing marketing campaign/brand assets.
- Basic of SEO/SEM theory & techniques
- Social media marketing
- Social media/digital advertising techniques
- Data analytics/data protection and privacy
- Digital campaign theory, implementation & reporting
Learning objectives
The student will understand how digital marketing is impacting business beyond the internet and eCommerce. As digital marketing evolves students will gain knowledge and the basic skills to adapt to the changing digital/business landscape. Students will link both theoretical knowledge and practical skills to plan, implement and report digital marketing campaigns.
Prerequisites
Marketing or equivalent studies
Teaching methods
Contact Teaching
Learning material and recommended literature
Provided in the learning environment
Evaluation criteria
Provided in the learning environment
