Content
Game Business course provides you with an overall framework of where the gaming industry is today. It teaches you what are the most successful genres, business models and platforms and gives your instructions on how to plan, execute and market successful games. Your educator held leadership positions in some of the major Finnish gaming studios as well as co-founded several startups in the gaming space. She is also a well known speaker and international consultant. While this course gives you industry big picture, it is also very hands-on, with a practical approach to building successful games. Course focuses on the following areas: 1) getting familiar with business models, game markets and game genres 2) games financials 3) games marketing and 4) opportunities in the gaming industry and new technologies. Course is full of practical exercises, videos and other materials to support your learnings.
Learning objectives
After completing this course, students will be able to understand product strategy, create high level marketing plan, game financial estimates and business plan. Output from this course is completition of multiple excercises, creation of game revenu estimates and familiartiy with most successful games. As a final output of the course, students will create games business plan.
Prerequisites
None.
Teaching methods
100% online (self-study). This course includes theory and exercise parts.
Learning material and recommended literature
All can be found online as a part of the course.
Evaluation criteria
Showing understanding of the overall gaming industry. Completing required exercises. Ability to apply learned skills in creating business plan.
Pass: 80% of exercises done. Final work done with basic understanding
