Content
1. Artificial Intelligence
2. Machine learning
3. ChatGPT
4. Using ChatGPT
5. Creating images with DALL-E
6. ChatGPT in marketing
Learning objectives
This course discusses the use of the ChatGPT artificial intelligence (AI) system for marketing support. At first, the basic concepts of artificial intelligence-based systems are reviewed at a general level. After that, we move on to describe the structure and operation of ChatGPT. The examples of use are selected from the field of marketing. In addition, the creation of images using artificial intelligence is discussed.
Teaching methods
100% online (Self-Study) course.
Learning material and recommended literature
Online.
Evaluation criteria
After you have completed 80% of the exercises (Open & Quiz), please notify us by sending an email to viopesupport [at] metropolia.fi (viopesupport[at]metropolia[dot]fi). Be sure to include a screenshot of your progress from the "My Corner" page, which is located on the left. In addition, please write a learning diary of 2-3 A4 pages and include it with your email.
