Content
Having studied this course the student understands the importance of customer-oriented sales and marketing and understands the basic marketing terminology of the course. The course includes in the customer-oriented marketing process and its phases. Additionally, course includes the role of IS Services marketing as the focal process of business, the marketing environment and its analysis, and the planning and execution of marketing activities.
Student participating in the course should comprehend
- The relevance of customer focused marketing
- The basic terminology of sales and marketing
- be able to apply the ideas and concepts to real-life situation
Learning objectives
Having studied this course the student understands the importance of customer-oriented sales and marketing and understands the basic marketing terminology of the course. The course includes in the customer-oriented marketing process and its phases. Additionally, course includes the role of IS Services marketing as the focal process of business, the marketing environment and its analysis, and the planning and execution of marketing activities.
Teaching methods
Course is 100% online (self-study) course.
Learning material and recommended literature
Online.
