For creators and producers in the creative industries, the metaverse, DAOs, NFTs, and DeFi solutions offer new revenue models
These Web3-era operating models require new kinds of digital skills as well as expertise in revenue generation. "Creative Industries in the Web3 Era" develops the skills that content creators and intermediaries in the creative sector need to operate in Web3 environments. At the same time, it broadly renews domestic creative industry education to meet the demands of the Web3 era, fostering long-term transformation in the sector’s innovation capacity — and through it, its growth potential.
Metaverses and blockchain technologies open up new earning models and ways of working in the creative industries. New operating models of the web3 era require a new kind of digital know-how that this project builds up. Creatives in Web3 Age provides competencies for content creators and mediators in the web3 environment and renews education to meet the requirements of the web3 era.
The project will tackle the following challenges:
- Utilization of blockchain technology in the sale and distribution of digital cultural products and services
- Activation of virtual reality communities
- Enhancing digital service design in web3 services
- Improving the competencies of trainers
Target Group
Working-age individuals operating in the creative and cultural industries; the ecosystem of Web3 educators for the creative sector across the public, private, and third sectors; students at the final stage of secondary and higher education who are training for professions in the creative and cultural industries; employers and employees undergoing various transition situations, including content creators and producers from the cultural sector working in other industries (e.g., the ICT sector, where collaboration aims at embedding new interdisciplinary expertise through innovation piloting).
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Implementers
The development work is carried out by domestic universities of applied sciences specializing in cultural production:
Metropolia University of Applied Sciences (coordinator), Arcada, Humak University of Applied Sciences (HUMAK), and Seinäjoki University of Applied Sciences.
Additional support for impact and embedding new expertise is provided by Häme University of Applied Sciences (HAMK).
More Information
Katri Halonen, Project Manager
Metropolia University of Applied Sciences
katri.halonen [at] metropolia.fi (katri[dot]halonen[at]metropolia[dot]fi)
