Prerequisites
no pre-requisites
Teaching methods
MOOC -Online course
Online studies in Moodle, total of 27 hours of study.
The course's learning environment is Moodle. Students must log in to Moodle using their Metropolia credentials.
Learning material and recommended literature
Provided in the learning environment
Evaluation criteria
The course is assessed on a pass/fail basis. A passing grade for the course requires that each module be completed successfully.
Content
The main aim of this course is to introduce students to the theoretical and practical application of planning and implementation of digital marketing experiences that engage consumers.
The course provides students with the fundamental digital marketing knowledge and skills to advance to the more in-depth digital marketing course.
Course Brochure:
https://issuu.com/johngreenelecturer/docs/digital_marketing_top_course_brochure_1_ects
Learning objectives
This course is carried out in English.
100% Online
By the end of the course, the student will:
• Gain an understanding of fundamental digital marketing theories and techniques.
• Work with an example brand to complete course tasks and apply digital marketing techniques.
• Attain knowledge of elemental website/landing page creation planning and implementation practices.
• Understand the basics of website analytics and its role in digital marketing.
• Apply AI in digital marketing.
Opettaja/Yhteyshenkilö
John Greene
Enni Leskinen
Ville Paananen