Content
- The SME as a business case
- European market integration and business
opportunities
- Mapping out a business internationalisation
strategy
- Business Case analysis - feasibility study
- Managing market entry strategies
- Risk assessment
- Sustainability and social responsibility
Learning objectives
The student will analyse business
opportunities and business functions in the
European transnational environment through
project-based learning. By the end of the
course the student will be able to think
strategically about leveraging firm-specific
factors and various country differences to
create competitive advantages, formulate and
develop a business internationalisation
strategy, propose and justify an international
business management structure such as
licensing, joint venture, franchising or
subsidiaries, identify and evaluate risks due to
both external factors and the firm's own
activity as well as designing a corporate social
and sustainability strategy.
Prerequisites
Foundation course in business law and International Business
Teaching methods
Weekly Learning Guidance
Project-based learning
Guided Learning Exercises
Learning material and recommended literature
Learning materials and recommended reading will be made available at the start of course
Evaluation criteria
Mid-project Briefing 50%
Written Portfolio 50%
Opettaja/Yhteyshenkilö
Rosli Kamarul-Baharin