Supporting Immigrants in Business Administration Careers
Do you have a higher education degree in business administration or economics and are looking for a job in HR or marketing?
During the academic year 2025–2026, we will offer two business administration training programs for immigrants as part of the project "Language-supported competence paths for the labour shortage sectors of immigrants in the Helsinki Metropolitan Area". You can find more details about the project on its dedicated webpage.
The trainings in business administration are focusing on human resource management (HR) and marketing. This webpage focuses on the marketing training program provided by Metropolia UAS. Read more about the training in human resource management (HR).
The project is led by the University of Helsinki, with Metropolia University of Applied Sciences and Aalto University as partners.
Language-Supported Training in Marketing for Immigrants
We offer a free training program in business administration focusing on Marketing in the spring semester 2026.
The training program is designed for Finnish language learners at an intermediate level (B1), and you will study in Finnish. The training follows the model of Metropolia University of Applied Sciences' previous Career Boost programs. Learn more about Metropolia’s Career Boost in Financial Management on our website.
What are the goals of the Marketing Training?
- Learn new, in-demand skills in the field of marketing and business administration
- Improve your Finnish language skills from level B1 to level B2
- Make it easier for you to find work in your field in Finland
Please note that these programs do not lead to a higher education degree. The idea is to develop your skills and support you in finding work in the field of business administration.
Information for Applicants about the Marketing training
What: Supplementary marketing training for immigrants. The program is worth 40 ECTS credits, including 30 ECTS of business administration courses focusing on Marketing and 10 ECTS of Finnish as a Second Language (S2) courses. You will also get personal career guidance to support you in marketing your skills in job search.
When: January–May 2026. Detailed schedule will be provided in summer 2025.
Where: Classes are held on-site at Metropolia's Myyrmäki campus in Vantaa. Some lessons may be delivered online. Classes are scheduled on weekdays (Monday to Friday) between 8:00 AM and 5:00 PM. The training also includes some independent studying besides classes.
Who Can Apply: If you are an immigrant with:
- at least intermediate Finnish language skills (B1). All studies in the training will be conducted in Finnish, so it is not possible to participate without intermediate Finnish skills. You do not need to provide a National Certificate of Language Proficiency (YKI) test result or similar to prove your language skills, but your language skills will be tested during the student selection process.
a higher education degree or studies in business administration, economics, or a related field (e.g., social sciences), you are eligible to apply. You can also apply, if your study background is in some other academic field, especially if you have relevant work experience in the field of marketing and/or business administration. Your previous studies may have been conducted in Finland or abroad. You need to provide a certificate of your degree or higher education studies in Finnish, Swedish or English.
Both employed and unemployed individuals can apply. If you are a jobseeker, please consult with employment services as early as possible before submitting your application. Please note that you might not be eligible for student financial aid (opintotuki) from Kela during this training.
Cost: Free of charge.
Application Period: 25.8.-12.10.2025. More detailed instructions for the application will be published during summer 2025.
Student selection process: The selection process will take place at Metropolia’s Myyrmäki campus in Vantaa, either on 6 or 12 November. If your application is successful, you will receive an invitation to attend on one of these dates. Please be prepared to participate between 8:00 and 17:00.
Class Size: 30 participants
Marketing Training for Immigrants includes courses on:
- Fundamentals of Marketing (5 ECTS)
- Enhancing Customer Experience (5 ECTS)
- Multichannel Marketing Communication (5 ECTS)
- Marketing Tools (5 ECTS)
- Data-Driven Marketing and Automation (5 ECTS)
- Marketing Research (5 ECTS)
- Professional Finnish (in total 10 ECTS)
Interested?
You can use this form to submit your contact details
and we will contact you when registration for the training starts in August 2025.
Leaving contact details is not binding on you to anything.
See also language-supported training in Human Resource Management (HR)
In the autumn semester 2025, we will offer a language-supported training in Human Resources Management. The application period for the HR training is 1-30 April 2025. You can find out more about the training on its website.
Contact
Jaana Vaittinen
Project Manager
+358 50 346 0225
emilia.deseille [at] metropolia.fi (jaana[dot]vaittinen[at]metropolia[dot]fi)
Check Jaana's profile on Metropolia PeopleFinder
Anu-Helena Pitkänen
Career Coach
+358 50 525 1885
anu-helena.pitkanen [at] metropolia.fi (anu-helena[dot]pitkanen[at]metropolia[dot]fi)
Check Anu-Helena's profile on Metropolia People Finder