Brand Core
Metropolia is a university that makes a difference. This strategically chosen perspective crystallizes the most essential thing about the nature of the brand. The idea is based on strategy and meaning and reflects the purpose of Metropolia's existence. The core of the brand is both true and ambitious at the same time.
The core of the brand reflects the most important thing we want people to remember when they hear about Metropolia or interact with us.
All brand work is built around this core idea: slogans and key messages are derived from it. Equally , campaigns and daily work emanate from the core of the brand.
Slogan - Make a Difference With Us
The core idea of our brand lives on in our slogans. The slogan can be adapted to different situations, for example:
Field-specific
Make a difference in logistics / accounting / dental care
At a societal level
Become a problem-solver for skills shortages, integration, circular economy
At a general level
Become a problem-solver for challenges, for working life, for the future
Metropolia's Strengths
- Interdisciplinary thinking and collaboration
- Customizable studies and projects
- Flexibility
- Different study paths, change of direction
- First-class spaces for studies and projects
- Good student services and student well-being
- Solidity
- At the heart of working life in the Helsinki metropolitan area
- Stimulating environment
- Employment and internship opportunities
- At the core of societal impact
- Major educator, opportunity to make an impact
- Trendsetter for the entire UAS sector
- Producer of innovations at the interface of working life
Key Messages
Every day, we face a variety of challenges. One person works to create more humane elderly care, another tackles business profitability challenges through data automation. A third strives to reduce traffic emissions, while a fourth develops sustainable clothing to replace fast fashion.
Whether it’s about making everyday life smoother or combating climate change, we need fresh thinking, new ideas and innovations, and bold experiments. At Metropolia, we aim to be the platform for all of this.
We focus on interdisciplinary thinking, examining phenomena from multiple perspectives. At our problem-solving university, current and future experts in culture, business, social and health care, and technology join forces.
To accelerate the creation of new solutions, we move quickly from insight to experimentation. Our campuses provide modern facilities for students, companies, and other stakeholders to pilot new ideas.
We want the expertise developed at Metropolia to truly take off. That’s why we learn, research, develop, and innovate in close collaboration with working life. We also gladly involve local residents and nearby communities.
As the largest university of applied sciences in Finland, we operate in the Helsinki metropolitan area, where the business environment is most vibrant.
- That’s why the distance from us to working life is short,
- and the distance from working life to us, to learn something new, is equally short.
Refined Messages for Different Target Audiences
To Become a Problem-Solver
Every one of us has a problem-solver within—and as a university, our mission is to bring that out in our students. We provide not only knowledge and skills, but also experience in applying them and developing new ideas in real-life situations.
Being closely connected to the dynamic working life of the Helsinki metropolitan area, our students have access to diverse innovation projects, internships, and employment opportunities.
We encourage cross-disciplinary thinking and continuous learning, supporting varied study paths. We take responsibility for our students’ well-being by providing good learning conditions and student services. Even challenges that occasionally arise during studies can always be solved together.
Problem-Solvers at Your Service
As a cross-disciplinary problem-solving university, we are a partner for companies and other organizations in tackling a wide range of challenges, drawing on the expertise of professionals in culture, business, social and health care, and technology.
Our experts and students bring fresh perspectives, while highly valuing the insights gained from working life. Collaboration often results in new innovations, which can be piloted together.
As Finland’s largest university of applied sciences, we also offer flexible and tailored solutions to expand the skills of your current employees—whether it’s a single course or a broader degree-oriented program. No matter the size of the need, we provide the solution.
The Drive to Solve
The world is changing unpredictably, and people and societies face increasingly complex challenges. At Metropolia, we have the drive to tackle these challenges—whether it’s workforce education needs, innovations, or any societal problem that requires cross-disciplinary expertise and collaboration.
As a problem-solving university, we act swiftly not only to generate insights but also to put them into practice.
Being Finland’s largest university of applied sciences, reaching a vast number of students at different stages of life as well as working life actors, we feel a responsibility both to renew Finnish expertise and to pave the way for the entire UAS sector.
Problem-Solvers and the Makers of Problem-Solvers
We don’t always realize that our community itself is unique—with a vast amount of cross-disciplinary expertise, we can provide insight-driven tools and solutions for students, working life, and society.
When experts from different fields combine their strengths, we, as a large university, have the capacity to apply research knowledge quickly and effectively. We can proudly say that we are a true problem-solving university, perfectly positioned to integrate innovation, learning, and working life.
A university alone does not solve problems—people do. That’s why we nurture our own problem-solving skills while also helping to develop problem-solvers among our students and colleagues.
Tone-of-Voice
We are problem-solvers who see opportunities where others see problems. This mindset is reflected in everything we do and in how Metropolia people communicate—through speech, writing, and visual content. We are approachable and easy to engage with. Our communication style is informal, empathetic, and encouraging, while also being honest and clear. We express ourselves in a way that is understandable and transparent, avoiding jargon. Our human-centered, bold, and solution-oriented communication sets us apart from many others in the field. We are proud of our expertise and make it visible in how we speak.
We always look forward and seek opportunities for collaboration. We find solutions together—with colleagues, students, clients, stakeholders, and other societal actors. And we remember to say thank you—solutions are born from interdisciplinary expertise, teamwork, and cooperation.
Questions About the Brand?
Contact Metropolia Communications at: marketing [at] metropolia.fi (marketing[at]metropolia[dot]fi)