What Does Brand Mean?
A brand is the sum of impressions we associate with a community, organization, product, service, or person. This perception is shaped by many factors, observations, and experiences arising from interactions with people, community activities, services, communication, and marketing.
At its best, a brand adds significant value to the community, its services, and products. A strong brand differentiates us from competitors, enhances positive recognition and reputation, protects in challenging times, and provides a competitive advantage.
A clear visual identity plays a key role in building the brand. Successful communication requires consistent marketing materials, where every message supports the brand.
The shared Metropolia brand attracts the best:
- Applicants
- Teachers and staff
- Partners and projects
- Employment opportunities for graduates
All our activities create and reinforce Metropolia’s brand perception. Building the brand is therefore a demanding and long-term effort, and it is the responsibility of every Metropolia member—every day.
The Metropolia Brand
Visual Identity Guidelines
Questions About the Brand or Visual Guidelines?
Contact Metropolia Communications at: marketing [at] metropolia.fi (marketing[at]metropolia[dot]fi)