Visual Guidelines: Colors

Primary colors

The main color is orange, which symbolizes energy, going forward, warmth and intimacy. Dark gray acts as a contrast to warm orange.

Orange serves as a color that creates Metropolia's visual identity and strengthens Metropolia's recognizability. Typography's color is mainly either dark gray or black, primarily 80% black or secondarily 100% black. Orange can be used as a highlight color for text. In addition to the primary colors, auxiliary and trend colors are used.

Auxiliary colors

The main colors are supported by a fresh auxiliary color palette complemented by black and white, which enables stylish implementations. Auxiliary colors are support colors that are used alongside primary colors to group items, differentiate things, and bring variety to the whole.

Trend colors

Trend colors change every few years and their use is only recommended in short-lived communication materials such as event communication. In longer-lasting materials, auxiliary colors are used alongside the main colors.

Auxiliary and trend colors always play a much smaller role than primary colors and are used only alongside primary colors, never alone. Auxiliary and trend colors are preferably used as 100% compact colors, the use of lighter shades (e.g. 50%) is not recommended.

See other sections of the visual guidelines