Supporting Immigrants in Business Administration Careers
Do you have a higher education degree in business administration or economics and are looking for a job in HR or marketing?
During the academic year 2025–2026, we will offer two business administration training programs for immigrants as part of the project "Language-supported competence paths for the labour shortage sectors of immigrants in the Helsinki Metropolitan Area". You can find more details about the project on its dedicated webpage.
The trainings in business administration are focusing on human resource management (HR) and marketing. This webpage focuses on the marketing training program provided by Metropolia UAS. Read more about the training in human resource management (HR).
The project is led by the University of Helsinki, with Metropolia University of Applied Sciences and Aalto University as partners.
Language-Supported Training in Marketing for Immigrants
We offer a free training program in business administration focusing on Marketing in the spring semester 2026.
The training program is designed for Finnish language learners at an intermediate level (B1), and you will study in Finnish. The training follows the model of Metropolia University of Applied Sciences' previous Career Boost programs. Learn more about Metropolia’s Career Boost in Financial Management on our website.
What are the goals of the Marketing Training?
- Learn new, in-demand skills in the field of marketing and business administration
- Improve your Finnish language skills from level B1 to level B2
- Make it easier for you to find work in your field in Finland
Please note that these programs do not lead to a higher education degree. The idea is to develop your skills and support you in finding work in the field of business administration.
Information for Applicants about the Marketing training
Application for the training is now closed.
What
Supplementary marketing training for immigrants. The program is worth 40 ECTS credits, including 30 ECTS of business administration courses focusing on Marketing and 10 ECTS of Finnish as a Second Language (S2) courses. You will also get personal career guidance to support you in marketing your skills in job search.
You will study approximately 8-10 credits per month.
When
January–May 2026.
Where
Classes are held on-site at Metropolia's Myyrmäki campus in Vantaa. Some lessons may be delivered online. Classes are scheduled on weekdays (Monday to Friday) between 8:00 AM and 5:00 PM. The training also includes some independent studying besides classes.
Who Can Apply
If you are an immigrant with:
- at least intermediate Finnish language skills (B1). All studies in the training will be conducted in Finnish, so it is not possible to participate without intermediate Finnish skills. You do not need to provide a National Certificate of Language Proficiency (YKI) test result or similar to prove your language skills, but your language skills will be tested during the student selection process.
a higher education degree or studies in business administration, economics, or a related field (e.g., social sciences), you are eligible to apply. You can also apply, if your study background is in some other academic field, especially if you have relevant work experience in the field of marketing and/or business administration. Your previous studies may have been conducted in Finland or abroad. You need to provide a certificate of your degree or higher education studies in Finnish, Swedish or English.
Both employed and unemployed individuals can apply. If you are a jobseeker, please consult with employment services as early as possible before submitting your application. Please note that you might not be eligible for student financial aid (opintotuki) from Kela during this training.
Cost
Free of charge.
Student selection process
Additional application period has ended on December 1, 2025. The student selection process took place at Metropolia’s Myyrmäki campus in Vantaa, on Friday 5 December.
Class Size
30
Marketing Training for Immigrants (40 ECTS) includes courses
The student understands the role of marketing and services in the company strategy and the important role of customer-oriented marketing as a success factor in running a business. The student recognizes the essential concepts and various sectors of marketing and the key terminology. The student is able to collect, analyse and produce information as well as make development suggestions for the company’s planning process.
Content
- Business environment and its effects on marketing
- Marketing mix
- Planning, implementation and follow-up of marketing
- Sustainable marketing
- AI in marketing
After completing the course, students will understand the importance of services and customer experience in developing business-oriented service solutions and building societal well-being. The student understands the theories of consumer behaviour as part of improving the customer experience and can describe the existing service path from the user's perspective.
The student will be able to identify development needs, conceptualise and design user-centred solutions, and describe service concepts that support the set objectives.
Content
- the knowledge base of consumer behaviour
- customer experience
- methods for developing customer experience
- the role of services and customer experience in building social well-being
After completing the course the student will be able to develop and implement marketing communications for the company.
Content
- Developing the contents of marketing communications and their application
- Designing and writing marketing communication texts
- Convincing communication: pitching
- Channels, tools and applications for marketing communications
- Budgeting and purchasing goal-oriented marketing communications
- Measuring and monitoring the efficiency of marketing communications
- The ethical perspectives in marketing communications
After completing the course the student can use different applications and services used for creating both online and offline communication elements as well as format picture files with an image editing software.
Content
- editing, formating and manipulating text and pictures
- saving pictures for different purposes
- creating and saving video formats
- using content management software for use and updating of websites
After completing the course, the student will understand the importance of using analytics in data-driven marketing.
The student will be able to analyse company operations and customer relationships based on information from various sources.
The student will be able to plan marketing activities based on analytics data. The student learns the ways companies build, develop, plan and implement lead management processes and develop conversion rates. The student understands the role of customer journeys and business processes for competitive advantage. The course is based on learning how to use marketing automation solutions as well as other marketing tools for planning and implementation of lead management and conversion processes.
Content
- Utilisation of analytics in marketing
- Utilisation of e-business tools in analytics
- Different sources of marketing information
- The ethical persperctives in data collection and utilization
- Planning and producing digital marketing processes
- Marketing automation tool environments, features and settings
- Planning and producing inbound elements
- AI, Machine Learning and Marketing Automation
- Planning for marketing automation
- Developing a safe marketing environment
Upon completion of the course students will be able to carry out small-scale quantitative and qualitative marketing studies and will be able to assess the reliability of research data and purchase marketing studies.The student will be able to be familiar with the basic statistical analysis methods of quantitative research data and be able to interpret the results and present them in a graphic form.
Content
- Quantitative and qualitative research methods
- Stages and sampling methods of the research process, designing questionnaires and interview frameworks, data collection and analysis
- Research data analysis, reliability of results, result reporting
After completing the course, students will be familiar with the key concepts of marketing and recognize the various concepts used in marketing. Students will be able to read and summarize popular and scientific texts related to marketing in their own words and use them as sources in language-supported marketing courses. Students will be able to report orally and in writing. Students will practice producing marketing communications in Finnish in various situations.
During the course, students will strengthen their command of Finnish language structures and communication practices in addition to marketing-related vocabulary.
- oral and written reporting
- knowledge of text types
- use of sources and templates
- customer service-related communication situations
- analysis and finalization of texts related to marketing communication (language maintenance)
After completing the course, students will be able to report on statistics and various analyses. Students will become skilled at analyzing and identifying the reliability of information. Students will master various types of questions related to marketing research and be able to produce them in Finnish. Students will learn good interview practices and be able to prepare interview frameworks and scripts according to specific objectives.
During the course, students will strengthen their command of marketing-related vocabulary as well as Finnish language structures and communication practices.
- information acquisition and processing
- assessing the reliability of information
- reporting on statistics and analyses
- producing different types of questions for surveys and interviews according to the objectives
- applying interview practices
General instructions
New students need a laptop for their studies.
Minimum requirements for a new student's laptop:
- Windows 11 or Mac computer
- Intel i5/i7 processor (at least 8th generation), AMD Ryzen 5/7 or equivalent processor
- 8 GB RAM
- SSD hard drive, min. 256 GB
Read other important instructions for students: Starting your studies | Metropolia
Language-supported training in Human Resource Management (HR)
In the autumn semester 2025, we offered also a language-supported training in Human Resources Management.
Contact
Jaana Vaittinen
Project Manager
Anu-Helena Pitkänen
Career coach