Metropolia's Visual Identity
Metropolia’s visual identity consists of the consistent and controlled use of:
- the logo
- brand colours
- brand fonts and typography
- visual elements
- data visualisation and icons
- as well as imagery
Design Principles
Design is guided by three levels that define the target visual expression.
Each application implements one of these levels and is designed according to the principles it requires.
At the brand level, communication uses the brand’s key visual elements: brand colours, slogans, and visual elements.
Examples: business cards, presentation covers, roll-ups.
Brand colours are used as background colours.
In tactical communication, the role of imagery/video and body text is emphasised.
Examples: advertising, brochures, specific roll-ups.
Accent colours are used as background colours.
In purely informational communication, text field elements that reinforce structure and information hierarchy are used.
Examples: information displays, illustrated notices.
Accent colours are used as background colours.
Explore Visual Guidelines
Questions About the Visual Guidelines?
Contact Metropolia’s Communications Services at: marketing [at] metropolia.fi (marketing[at]metropolia[dot]fi)