Visual Elements
At the core of Metropolia’s visual identity is the dynamic M element, used both in image overlays and as a graphic surface.
Additionally, patterns are used for CTA buttons and highlighted notes.
- M Pattern
- N Pattern
- CTA Fields
Layout and Use of Visual Elements
Patterns should intersect with at least one edge whenever possible.*
When placing images, aim to frame the key content so that it is not awkwardly cropped.
CTA fields may be partially placed on top of the pattern.
- M Pattern
- N Pattern
CTA Field – shown in dark grey
*In printable applications, such as documents, the pattern may appear in full.
Examples of embedding an image within a visual element and using the element as a graphic surface.
Questions About Visual Elements?
Contact Metropolia Communications at: marketing [at] metropolia.fi (marketing[at]metropolia[dot]fi)
